Amazon Prime Video to Display Ads from Next Month: Ads-Free Plan Going to be an Add-On Option Soon

Amazon’s OTT platform – Prime Video will from next month onward start displaying ads over its contents. The previous ads-free plan has now been converted into an add-on option, making customers pay more for an ads-free experience.

Here’s more about the news.

Amazon Prime Video – Ads to be Displayed from 17th June 2025

This update was informed to existing Amazon Prime Video subscribers via an email, sharing with them that the brand in order to continue investing more on contents, will start to display limited advertisements from the 17th of June 2025 onward, from next month. While Prime Video assures no increased charge for Prime membership, along with a promise that the ads will be comparatively lower than that displayed on televisions and other streaming platform, the long enjoyed ads-free experience is gone or in other words – will soon be gone.

Aligning with the above mentioned update, the brand has also made one more announcement – new add-on options will be made available from 17th June 2025 as well – which users can avail to continue having the ads-free experience. Yearly and monthly add-on options have been announced, at respective price points of INR 699 and INR 129.

Speaking more, this new update from Amazon Prime Video has invited a lot of dislikes from users, while a few have raised complaints regarding unfair consumer practices as existing Prime members (mostly yearly subscribers) have already once paid for the ads-free benefit and now the brand wants them to pay for it. Also to add, others have raised concerns too as already the content quality and catalogue offered on Prime Video has become bad and this sudden move will probably cause a drop in its user base.